![]() ![]() ![]() “At Selina, it’s not about who you are and how much money you have.” “Traditionally break up 2, 3, 4, and 5 stars based on how much you can afford and that’s how they treat you,” Museri said. In a Forbes interview last year, Museri laid out five practices that set Selina apart, including its premium on treating guests with equal level of hospitality Glamping, a portmanteau of glamour and camping, in La Fortuna, Costa Rica. The menu may change and the style may be different, but Selina will keep some its staples while localizing its offering, she says. But the company remains confident.Īaronson tells NoCamels that while “there may be no surfing lessons in Berlin, for example,” Selina will offer different services, drawing on what was learned in Central and South America and applying it to its future spots. In North America and Europe, Selina will be branching out more prominently into urban areas, where it will have to compete with local offerings. Locations in Poland, Portugal, Germany, Greece, Hungary, and Spain, are also planned. With Israeli roots, the company is also looking at a destination in Tel Aviv by the end of the year. Twenty-three locations later, Selina is set to open its first US location in Miami by September, with New York and Los Angeles following closely. In 2014, the first Selina destination was set up in Venao, a surf town near Pedasi, and the rapid expansion soon began. While developing the town and having built a tight-knit social circle with locals and travelers, including many Israelis, Museri and Rudasevski realized they were onto something. These included an “eco-lodge, the first large-scale shopping center, another giant resort community, a bakery, the hotel, a coffee shop and a wine bar” by 2013, according to the Forward report. Known for its natural beauty and still underexposed to tourists, the town became a source of inspiration – and a base of operations – for the pair, and with the help of family and friends, they soon began purchasing and managing properties in and around Pedasi. This was it,” he added.Ī Selina lobby in Cancun, Mexico. “As soon as we woke up in the morning it was clear. “We came to Panama, and we spent a year scouring every beach and every town, and we didn’t find any place that made us really excited until we found Pedasi,” Museri told the Forward in 2013, in reference to the small, then-underdeveloped fishing village on the south-eastern tip of the Azuero Peninsula on Panama’s Pacific coast. ![]() The two met through a mutual friend in Costa Rica in the early aughts and soon began working on a shared vision to develop land, founding Dekel Holdings, their property management company.Īfter dabbling in some property deals, they began hearing about neighboring Panama from fellow surfers and after just one visit, “recognized that this small country was set to become one of Central America’s economic and commercial development centers,” according to Dekel Holdings. Selina’s model is rooted in real estate development, which is how Rudasevski and Museri got started. ![]() “We provide a reference to the local environment across our destinations while keeping our inherent culture and ethos,” she says. It’s not a hotel chain, where guests are often exposed to the same experience, services, and aesthetics no matter what country they are in, Aaronson says. Guests connect with other like-minded, working (or non-working) nomads for a real sense of community, she explains. Courtesyīut it also goes above and beyond. ![]()
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